OnDeck’s Top Picks

From phone companies to cosmetics brands to coffee shops, the business world is swimming with loyalty programs. In fact, more than 90% of companies have some sort of loyalty program in place. Why? Because customers love them, and businesses can…

Over the last year many small business owners have had to think outside the box. Many found innovative ways to drive revenue while their regular business operations were impacted by Covid-19 restrictions. Although some of these innovations were born out…

As summer approaches, the COVID-19 vaccine rollout is sparking optimism for Canadian small businesses. According to Deloitte’s 2021 Economic Outlook Report, “the Canadian economy has proven more resilient than expected” and we can expect to see a surge in consumer…

Author: Ty Kiisel Small business owners come from different backgrounds and, many times, different skill sets. Regardless of whether your background is in sales, marketing, or a technical background, there are some things I’ve observed every small business owner needs…

Now a billion-dollar industry, influencer marketing has become the fastest-growing customer acquisition marketing method.  With a return-on-investment 11x higher than traditional advertising campaigns, it’s clear that influencer marketing is a highly effective way of promoting and growing a business –…

More than ever, the last year has highlighted the importance and urgency for SMBs to get online. Not only does going digital come with many real time benefits, but it can also help SMBs manage the impact of disruptions on…

As a small business owner, you may be uncertain about how to articulate your value proposition. You may even be unclear on the concept of just what a value proposition is. Simply put, a value proposition is a marketing statement…

Small businesses have more financing options today than ever before. Yet, navigating this maze of options can make it challenging to choose the right loan and the right lender for your business. The days when the bank was the one-stop-shop…

Every entrepreneur’s journey is unique, but there is one universal experience: finding business funding. Whether it’s to aid cash flow or support operational costs, weather the storm through low sales or expanding for growth, owners need to acquire cash to…