Strategic rebrand marks a new milestone in the fintech lender’s journey to confidently embrace its position of leadership in the small business lending space.

[Montreal, January 11, 2024] — OnDeck Canada, a seasoned fintech with 15 years of commercial lending expertise, proudly announces a strategic rebranding initiative slated for spring 2024 as a follow up to their 2022 management buyout. The rebrand marks a new chapter for the company as it emerges from the pandemic years, stronger, more resilient, and more confident than ever in its ability to lead the Canadian commercial neo-lending space.

15 Years of Financial Excellence: OnDeck Canada (formerly Evolocity Financial Group) proudly celebrates 15 years of experience in the Canadian commercial lending space. This rich history underscores the company’s deep understanding of the Canadian business landscape and its ability to adapt to the evolving needs of SMB merchants in Canada.

Proven Strength During the Pandemic: The challenges posed by the global pandemic were met with the same resilience and strength that OnDeck Canada has demonstrated throughout its history. The company’s ability to navigate turbulent times and continue to disburse credit throughout reaffirms its position as a committed partner for small businesses.

Confident Industry Leadership: The rebranding initiative signifies OnDeck Canada’s evolution from a start-up lender to a trusted and confident industry leader. Backed by a wealth of experience, the company is poised to set new standards, innovate, and continue delivering new credit solutions to Canadian merchants.

Exciting New Era: This rebranding marks the beginning of an exciting new era for OnDeck Canada, combining the resources gained over 15 years with fresh perspectives and products. The company remains dedicated to providing innovative financial solutions tailored to the unique needs of Canadian small businesses.

Continued Trustworthiness: While embracing this new chapter, OnDeck Canada assures clients and partners that it remains the same trusted Canadian team and leadership. The rebranding is a testament to the company’s commitment to excellence, reinforced by a decade and a half of building and maintaining trust.

Management Buyout as a Catalyst: The decision to rebrand, stemming from the 2022 Management Buyout, is a pivotal milestone in OnDeck Canada’s journey. It symbolizes the company’s commitment to full Canadian independence, shaped by years of experience and a renewed vision for the future.

Throughout its 15-year journey, OnDeck Canada (formerly Evolocity Financial Group) has weathered economic shifts, industry changes, and a pandemic that tested leadership and honed the company’s ability to adapt. This wealth of experience, coupled with a singular focus on supporting Canadian SMBs, positions the company as a reliable and dedicated partner for businesses seeking credit solutions in an ever-evolving landscape.

About OnDeck Canada

OnDeck Canada is a national leader in reliable, accessible, and efficient online lending for Canadian small businesses, offering a wide range of financing products including Term Loans, Lines of Credit, and Flex Fund advances. Since 2009, OnDeck Canada (formerly Evolocity Financial Group) has pioneered the use of data analytics and digital technology to make real-time lending decisions and rapidly deliver funding to Canadian small businesses in as fast as 24 hours. For more information, visit

Media Contact:

Melanie Bufo
OnDeck Canada